Who said you need nerf gun battles and happy hours to make a good recruiting video? Here’s a few companies showing how their team works remotely and giving potential employees a quick look into the culture and lifestyles they provide. Whether you are filming Zoom interviews, using animation, or sharing social media posts - you can produce great videos that make your company stand out and share your mission.
This is also a great example of Low Views-High Impact. The goal of these videos are not to get high engagement or views, but to attract the right type of people to apply to your company and repel the wrong people. Lets dig in…
Okta
Narrative: Candid Interviews via Remote Video Call
Visuals:
Photos
Office Footage
Event Footage
Story Structure: Chaptering
Okta does a great job collecting employee interviews via remote video calls and putting together a story about work life. The story structure uses title chapters to guide the viewer and provide segues to different topics. They then use archive footage such as events and office broll to help enhance the story visually and show more of the human connections that happen within the company.
2. Help Scout
Narration: Voiceover
Visuals:
Company Retreat Footage
Employee Self-Captured
Software platform footage
Software Explainer Animation
Leah Knobler has become Help Scout’s own Kathryn Bigelow producing top notch internal and external video content. This video is very on brand showing the playful side of Help Scout, the remote-first culture, and a quick introduction about what the company does. She uses a voiceover narration to help guide the video through the talking points while crowd sourcing footage from employees. Also if you are a remote company, consider using future retreats as a great way to collect content for your upcoming projects.
If you want to check out more about how Leah uses video to help keep their remote culture connected, check out her talk at WistiaFest.
3. Tax Jar
Narration: Candid Interviews
Visuals: Live Action broll
Love love love these videos from Tax Jar as they take a look at nine of their employees and how remote-life at Tax Jar has enabled them to have a more fulfilling daily life and allow them to pursue their own passions. The videos were produced by Tax Jar’s Heather Wilson and production company Setter Studios. The result are some amazing stories of people living their best lives while doing great work. Check out all the videos here!
4. HubSpot
Narrative: Interviews via Remote Video Calls
Visuals:
Title Cards
Social Media Posts
Remote Call Screenshots
With global offices all over the world going remote, HubSpot produced a video to show how the company has shifted to working remote. They use remote interviews with employees to talk about what remote life has been like. They were also conscious of what supporting visuals to use and refrained from using archive office broll at this time. Instead they leaned heavily on the interviews and used Zoom gallery screens to show the team working behind HubSpot.
5. Colt
Narrative: On Screen Text and Online Reviews
Visuals:
Text/Copy
Stock footage
Company Culture footage
Glassdoor Posts
Now if you don’t have interviews or you want to create a video that is more neutral and doesn’t feature people, consider creating a presentation style video - A cross between an explainer animation video and slide show. Colt along with other companies below use text to drive their message, photos to show off their culture, and glass-door posts to use for credibility. If you don’t have Glassdoor reviews consider asking past and present employees to write a few thoughts on working for your company to use instead.
Here’s three more videos that use a similar approach and feature no voiceover/interview narratives. But instead use on-screen text, company culture photos, and glassdoor/social media posts.
