With a remote business world for the next year, it’s been interesting watching companies shift and try different ways to keep engaging and continuing the conversation with their audience. Here’s a few of my favorites I’ve seen around:
Customer Testimonials
With Panorama Education no longer able to go to customer’s school district to collect their stories and success case study’s, Panorama started taking their virtual customer panels and create content for marketing and sales. They would clip out multiple testimonial quotes to post on social and used in future webinars. During this time more than ever people are very forgiving towards low production quality and webcam interviews. Take advantage of it by releasing more content from candid web calls or experimenting with different formats.
2. Make a LIVE show!
For many brands, the in-person interviews that they built content around could no longer happen. While doing zoom calls can get you by, giving your show a LIVE element creates another level of engagement with your audience and a priority for social platforms to promote. Entrepreneurs likes Pat Flynn and Gary Vaynerchuck used this time as a way to stay connected with their audience and encourage others during these different times.
Pat Flynn shares the results of live streaming for 30 days
Gary Vaynerchuck talks to business and influencers navigating the pandemic
Chris Lavange over at Wistia also produced a great show and got into the production logistics of filming at home. He tied in showing the behind the scenes of getting a live show set up and gear to use, while also chatting with other creatives and their projects.
3. Documentary
In 2019 “Building the Browns” won an Emmy for outstanding sports series and in 2020 they continued the behind the scenes look at how NFL Football team the Cleveland Browns were attempting to rebuild their franchise. During the first few episodes the production crew had access to coach’s, internal offices and player/scouting trips.
With the quarantine lockdown however things drastically changed, yet the production team were still able to follow the progress the team was making. They did this by tecording zoom calls, having coaches and player set up their own cameras, having people send in personal recordings, and leveraging social media. The episode below goes into what it took to do the Draft 100% remote and is a great example of how you can make the most out of any situation and still tell a great story.
4. Virtual Events
With conferences being cancelled for 2020 many were rushing to adapt their events for online viewing. But simply having a presenter in their bedroom read a presentation and show a few slides isn’t going to build engagement. So many started to think outside the box and bring content made for the stage to video form. Keynote speaker Andrew Davis began thinking about this early and as a result created an engaging way to bring give his information to his audience and stay relevant as a keynote speaker.
5. Live Paid Classes
Best known for her work as an actress and on Dancing with the Stars, Julianne Hough has recently created her own brand called Kinrgy, an expanded dance experience, that was launched as part of Oprah’s tour last year. However, with lockdown happening shortly after the launch her business model had to quickly adapt and change.
Julianne started off using Instagram live (@kinrgy) to offer complimentary 15-minute taster sessions back in March and April and interviews with her team of guides. This has now expanded to a full online schedule of charged video classes four days a week, with classes being offered for $10 to $25. Add into this a partnership with FitOn app and create an on-demand experience globally.
